Bookbot

Creating Success: How to Write a Marketing Plan

Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition

Ocena książki

Parametry

  • 144 strony
  • 6 godzin czytania

Więcej o książce

A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.

Wydanie

Zakup książki

Creating Success: How to Write a Marketing Plan, John Westwood

Język
Rok wydania
2011
Oprawa
(miękka),
Stan książki
Bardzo dobry
Cena
50,79 zł

Metody płatności

3,3
Dobra
35 Ocena

Brakuje nam tutaj Twojej recenzji.

Tytuł
Creating Success: How to Write a Marketing Plan
Podtytuł
Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
Język
angielski
Wydawca
Kogan Page
Rok wydania
2011
Oprawa
miękka
Liczba stron
144
ISBN10
0749461500
ISBN13
9780749461508
Seria
Tagi
Biznes
Ocena
3,3 z 5
Opis
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.