Power Play

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Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car, Musk emerges as a controversial figure in Silicon Valley—viewed as either a genius or a con artist. His tweets have led to billions gained and lost, while his personal life often makes tabloid headlines. Amidst his grand visions of mind-uploading and space travel, his most audacious goal remains grounded: creating the electric car. When Tesla was founded in the mid-2000s, electric vehicles were dismissed as novelties by traditional carmakers. However, a group of Silicon Valley engineers and entrepreneurs recognized the potential for disruption in the gas-guzzling market, aiming to develop a car that was faster, sexier, and cleaner than its competitors. The journey was fraught with challenges, as Tesla faced fierce rivals, creditor pressures, and internal strife, with Musk occasionally proving to be his own worst enemy. His unpredictable behavior nearly drove the company to collapse multiple times. Wall Street Journal tech and auto reporter Tim Higgins witnessed the drama firsthand—the struggles, power plays, and ultimate triumph. This narrative captures the essence of innovation, recklessness, and the unlikeliest success story that changed the automotive landscape.