Wyprzedane
Ocena książki
Więcej o książce
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.
Zakup książki
Digital Branding, Daniel Rowles
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Digital Branding
- Podtytuł
- A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
- Język
- angielski
- Autorzy
- Daniel Rowles
- Wydawca
- Kogan Page
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 232
- ISBN10
- 0749469951
- ISBN13
- 9780749469955
- Seria
- Tagi
- Biznes
- Ocena
- 3,65 z 5
- Opis
- In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.