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This updated edition provides a comprehensive strategy for safeguarding your brand against various crises, including internal issues, external threats, political challenges, and online controversies. It offers practical insights and tools to navigate complex situations effectively, ensuring your brand remains resilient and trustworthy in the face of adversity.
Zakup książki
Crisis Communication Strategies, Amanda Coleman
- Język
- Rok wydania
- 2023
- Oprawa
- (twarda)
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- Tytuł
- Crisis Communication Strategies
- Podtytuł
- Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
- Język
- angielski
- Autorzy
- Amanda Coleman
- Wydawca
- Kogan Page
- Rok wydania
- 2023
- Oprawa
- twarda
- Liczba stron
- 248
- ISBN13
- 9781398609440
- Seria
- Tagi
- Biznes
- Opis
- This updated edition provides a comprehensive strategy for safeguarding your brand against various crises, including internal issues, external threats, political challenges, and online controversies. It offers practical insights and tools to navigate complex situations effectively, ensuring your brand remains resilient and trustworthy in the face of adversity.