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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Zakup książki
Consumer Behavior, James F. Engel
- Język
- Rok wydania
- 1990
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 1322,90 zł
Metody płatności
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- Tytuł
- Consumer Behavior
- Język
- angielski
- Autorzy
- James F. Engel
- Wydawca
- Thomson Learning
- Rok wydania
- 1990
- Oprawa
- miękka
- Liczba stron
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.