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Drawing on real-world practices of global and digital business, this book emphasizes the importance of multinational enterprises (MNEs) learning from the successes of their peers. It explores the strategies and experiences that have enabled various MNEs to thrive in international and digital markets, providing valuable insights for businesses aiming to enhance their own global operations.
Zakup książki
Global Meets Digital, Vinod Jain
- Język
- Rok wydania
- 2023
- Oprawa
- (twarda)
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- Tytuł
- Global Meets Digital
- Podtytuł
- Global Strategy for Digital Businesses - Digital Strategy for Global Businesses
- Język
- angielski
- Autorzy
- Vinod Jain
- Wydawca
- Taylor & Francis Ltd (Sales)
- Rok wydania
- 2023
- Oprawa
- twarda
- Liczba stron
- 186
- ISBN13
- 9780367479688
- Seria
- Opis
- Drawing on real-world practices of global and digital business, this book emphasizes the importance of multinational enterprises (MNEs) learning from the successes of their peers. It explores the strategies and experiences that have enabled various MNEs to thrive in international and digital markets, providing valuable insights for businesses aiming to enhance their own global operations.