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Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.
Zakup książki
Brand Love, Lydia Michael
- Język
- Rok wydania
- 2023
- Oprawa
- (twarda)
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- Tytuł
- Brand Love
- Podtytuł
- Building Strong Consumer-Brand Connections
- Język
- angielski
- Autorzy
- Lydia Michael
- Wydawca
- Kogan Page
- Rok wydania
- 2023
- Oprawa
- twarda
- Liczba stron
- 232
- ISBN13
- 9781398611306
- Seria
- Tagi
- Biznes
- Ocena
- 4,15 z 5
- Opis
- Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.