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Consumer behaviour in tourism

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Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

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Consumer behaviour in tourism, John Swarbrooke, Susan Horner

Język
Rok wydania
2008
Oprawa
(twarda)
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Metody płatności

3,5
Dobra
4 Ocena

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Tytuł
Consumer behaviour in tourism
Język
angielski
Rok wydania
2008
Oprawa
twarda
Liczba stron
428
ISBN10
0750667354
ISBN13
9780750667357
Seria
Ocena
3,5 z 5
Opis
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.