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Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.
Zakup książki
Purposeful Brands, Sandy Skees
- Język
- Rok wydania
- 2023
- Oprawa
- (twarda)
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- Tytuł
- Purposeful Brands
- Podtytuł
- How Purpose and Sustainability Drive Brand Value and Positive Change
- Język
- angielski
- Autorzy
- Sandy Skees
- Wydawca
- Kogan Page
- Rok wydania
- 2023
- Oprawa
- twarda
- Liczba stron
- 240
- ISBN13
- 9781398609853
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.