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Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? This title focuses on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. Contents: 1. The four villains of decision making 2. Avoid a narrow frame 3. Multitrack 4. Find someone who's solved your problem 5. Consider the opposite 6. Zoom out, zoom in 7. Ooch 8. Overcome short-term emotion 9. Honor your core priorities.
Zakup książki
Decisive, Chip Heath, Dan Heath
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
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- Tytuł
- Decisive
- Język
- angielski
- Autorzy
- Chip Heath, Dan Heath
- Wydawca
- Random House Business Books
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 336
- ISBN10
- 1847940862
- ISBN13
- 9781847940865
- Seria
- Ocena
- 4,05 z 5
- Opis
- Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? This title focuses on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. Contents: 1. The four villains of decision making 2. Avoid a narrow frame 3. Multitrack 4. Find someone who's solved your problem 5. Consider the opposite 6. Zoom out, zoom in 7. Ooch 8. Overcome short-term emotion 9. Honor your core priorities.