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This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.
Zakup książki
Why We Buy, Paco Underhill
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
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- Tytuł
- Why We Buy
- Podtytuł
- The Science of Shopping
- Język
- angielski
- Autorzy
- Paco Underhill
- Wydawca
- Texere Publishing
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 255
- ISBN10
- 158799044X
- ISBN13
- 9781587990441
- Seria
- Kategorie
- Oryginalna nazwa
- Why We Buy: The Science of Shopping
- Ocena
- 3,9 z 5
- Opis
- This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.