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The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.
Zakup książki
The Hero Trap, Thomas Kolster
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
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- Tytuł
- The Hero Trap
- Podtytuł
- How to Win in a Post-Purpose Market by Putting People in Charge
- Język
- angielski
- Autorzy
- Thomas Kolster
- Wydawca
- Taylor & Francis Ltd (Sales)
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 282
- ISBN13
- 9780367242701
- Seria
- Tagi
- Ocena
- 4 z 5
- Opis
- The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.