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Politics, Propaganda, and Public Health

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  • 186 stron
  • 7 godzin czytania

Więcej o książce

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

Zakup książki

Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter

Język
Rok wydania
2020
Oprawa
(miękka)
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Tytuł
Politics, Propaganda, and Public Health
Język
angielski
Rok wydania
2020
Oprawa
miękka
Liczba stron
186
ISBN10
149855301X
ISBN13
9781498553018
Seria
Opis
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.