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The Ultimate Marketing Plan

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  • 215 stron
  • 8 godzin czytania

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Marketing starts with putting together the best, most promotable message possible that truthfully represents the 'goods' you have, and that message has to highlight a 'USP'- a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own USP for all their products, services, or businesses and teach them which delivery methods are the best for their situation. The Ultimate Marketing Plan has been updated to include new marketing techniques, including voice mail services, the internet, e-mail and broadcast faxing. Through success stories, examples and hands-on 'Think Sheets' readers will learn how to: * Research the competition * Build customer interest * Create their own publicity department with little or no budget * And more!

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The Ultimate Marketing Plan, Dan S. Kennedy

Język
Rok wydania
2000
Oprawa
(miękka)
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4,1
Bardzo dobra
385 Ocena

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Tytuł
The Ultimate Marketing Plan
Język
angielski
Rok wydania
2000
Oprawa
miękka
Liczba stron
215
ISBN10
1580622534
ISBN13
9781580622530
Seria
Ocena
4,1 z 5
Opis
Marketing starts with putting together the best, most promotable message possible that truthfully represents the 'goods' you have, and that message has to highlight a 'USP'- a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own USP for all their products, services, or businesses and teach them which delivery methods are the best for their situation. The Ultimate Marketing Plan has been updated to include new marketing techniques, including voice mail services, the internet, e-mail and broadcast faxing. Through success stories, examples and hands-on 'Think Sheets' readers will learn how to: * Research the competition * Build customer interest * Create their own publicity department with little or no budget * And more!