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"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
Zakup książki
The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Język
- Rok wydania
- 2015
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 85,46 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- The brand flip : Why customers now run companies and how to profit from it
- Język
- angielski
- Autorzy
- Marty Neumeier
- Wydawca
- New Riders
- Rok wydania
- 2015
- Oprawa
- miękka
- Liczba stron
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Seria
- Kolekcja
- Voices that matter
- Kategorie
- Pierwsze wydanie
- 2016
- Oryginalna nazwa
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Ocena
- 4,3 z 5
- Opis
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.