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Vital strategies for creating and maintaining brand identityWith in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications . The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign , The Museum of Art and Design , and New York's bid for the Olympic Games 2012 .Top design offices featured Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.
Zakup książki
Brand identity now!, Julius Weidermann
- Język
- Rok wydania
- 2009
- Oprawa
- (twarda)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Brand identity now!
- Język
- angielski
- Autorzy
- Julius Weidermann
- Wydawca
- Taschen
- Rok wydania
- 2009
- Oprawa
- twarda
- ISBN10
- 3836515849
- ISBN13
- 9783836515849
- Seria
- Tagi
- Komunikacja
- Ocena
- 4,15 z 5
- Opis
- Vital strategies for creating and maintaining brand identityWith in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications . The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign , The Museum of Art and Design , and New York's bid for the Olympic Games 2012 .Top design offices featured Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.