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A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.
Zakup książki
Why she buys: the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- Why she buys: the new strategy for reaching the world's most powerful consumers
- Język
- angielski
- Autorzy
- Bridget Brennan
- Wydawca
- Crown Business
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 306
- ISBN10
- 0307450392
- ISBN13
- 9780307450395
- Seria
- Ocena
- 3,75 z 5
- Opis
- A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.