Wyprzedane, ale poszukiwane!
Więcej o książce
This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
Zakup książki
Retail Marketing, Peter J. McGoldrick
- Język
- Rok wydania
- 1990
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Retail Marketing
- Język
- angielski
- Autorzy
- Peter J. McGoldrick
- Wydawca
- McGraw-Hill
- Rok wydania
- 1990
- Oprawa
- miękka
- Liczba stron
- 362
- ISBN10
- 0070841594
- ISBN13
- 9780070841598
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,7 z 5
- Opis
- This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.