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Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
Zakup książki
The Fall of Advertising and the Rise of PR, Al Ries
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 12,33 zł
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- Tytuł
- The Fall of Advertising and the Rise of PR
- Język
- angielski
- Autorzy
- Al Ries
- Wydawca
- Harper Business
- Rok wydania
- 2002
- Oprawa
- twarda
- Liczba stron
- 320
- ISBN10
- 0060081988
- ISBN13
- 9780060081980
- Seria
- Tagi
- Biznes, Komunikacja
- Ocena
- 3,7 z 5
- Opis
- Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity