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Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Zakup książki
Marketing Management. A Relationship Approach., Svend Hollensen
- Język
- Rok wydania
- 2015
- Oprawa
- (miękka)
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- Tytuł
- Marketing Management. A Relationship Approach.
- Język
- angielski
- Autorzy
- Svend Hollensen
- Wydawca
- Pearson
- Rok wydania
- 2015
- Oprawa
- miękka
- Liczba stron
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Seria
- Kolekcja
- Always learning
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.