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Even more offensive marketing

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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.

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Even more offensive marketing, J. Hugh Davidson

Język
Rok wydania
1997
Oprawa
(miękka),
Stan książki
Dobry
Cena
26,89 zł

Metody płatności

2,9
Dobra
7 Ocena

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Tytuł
Even more offensive marketing
Język
angielski
Rok wydania
1997
Oprawa
miękka
ISBN10
0140256911
ISBN13
9780140256918
Seria
Tagi
Biznes
Ocena
2,85 z 5
Opis
This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.