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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Zakup książki
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Język
- Rok wydania
- 2007
- Oprawa
- (miękka)
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- Tytuł
- ZAG : the number-one strategy of high-performance brands
- Język
- angielski
- Autorzy
- Marty Neumeier
- Wydawca
- New Riders
- Rok wydania
- 2007
- Oprawa
- miękka
- Liczba stron
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Seria
- Kategorie
- Ocena
- 4 z 5
- Opis
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.