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Corporate Communication

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Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.

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Corporate Communication, Paul A. Argenti

Język
Rok wydania
2007
Oprawa
(miękka)
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3,6
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11 Ocena

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Tytuł
Corporate Communication
Język
angielski
Rok wydania
2007
Oprawa
miękka
ISBN10
0071254110
ISBN13
9780071254113
Seria
Ocena
3,55 z 5
Opis
Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.