From Those Wonderful Folks who Gave You Pearl Harbor

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Mad Men is the TV series that's got everyone talking-and with good reason, having won 9 Emmys, 5 Golden Globes and beating The Wire to the 'Best International Award' at the 2009 Baftas. Jerry Della Femina's advertising classic, first published in the US in 1971, is the book that inspired the TV series. Packed full of eccentric characters and interesting anecdotes it is a gloriously gossipy and irreverent account of life on Madison Avenue in the 1960s. It is also full of fascinating advertising campaigns: the Volkswagen 'Think Small' campaign that gave the company their big break in the US; the cake mix that relied on the breaking of a single egg; or Marlboro Man in Marlboro Country-an all time classic. 'Beyond parody and quite brilliant, it's best enjoyed after a three-martini lunch.' GQ