Production for Graphic Designers

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This revised and redesigned text on print production covers up-to-date technological advances and explains all the standard prepress and printing processes. It gives detailed advice on preparing artwork for printers, examines the creative potential of typography in a digital enviro nment and provides coverage of illustration, layout and proofing - in both computerized and conventional settings. In a new chapter on the Internet, the author cuts through the technical jargon of downloading, HTML, search engines and web sites to show the opportunities that going on-line offers the designer. The book also provides as a source of inspiration, six Design Trailblazer spreads to showcase the work of pioneers in different fields of graphic design.