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Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.
Zakup książki
Differentiate or Die, Jack Trout
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
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- Tytuł
- Differentiate or Die
- Podtytuł
- Survival in Our Era of Killer Competition
- Język
- angielski
- Autorzy
- Jack Trout
- Wydawca
- WILEY
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN10
- 0471028924
- ISBN13
- 9780471028925
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.