Kupujesz dokładnie tę książkę, która jest na zdjęciu.
Więcej o książce
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Zakup książki
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly, Jr.
- Język
- Rok wydania
- 1991
- Oprawa
- (miękka),
- Stan książki
- Bardzo dobry
- Cena
- 15,87 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- A Preface to Marketing Management
- Podtytuł
- Fifth Edition
- Język
- angielski
- Autorzy
- J. Paul Peter, James H. Donnelly, Jr.
- Rok wydania
- 1991
- Oprawa
- miękka
- Liczba stron
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Seria
- Tagi
- Podręczniki, Biznes
- Opis
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.