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A Preface to Marketing Management
Fifth Edition
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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Zakup książki
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly, Jr.
- Język
- Rok wydania
- 1991
- Oprawa
- (miękka)
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- Tytuł
- A Preface to Marketing Management
- Podtytuł
- Fifth Edition
- Język
- angielski
- Autorzy
- J. Paul Peter, James H. Donnelly, Jr.
- Rok wydania
- 1991
- Oprawa
- miękka
- Liczba stron
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Seria
- Tagi
- Biznes
- Opis
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.