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But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.
Zakup książki
The Creative Economy, John Howkins
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka)
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- Tytuł
- The Creative Economy
- Podtytuł
- How People Make Money from Ideas
- Język
- angielski
- Autorzy
- John Howkins
- Wydawca
- Penguin Books
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 288
- ISBN10
- 0140287949
- ISBN13
- 9780140287943
- Seria
- Tagi
- Biznes, Badania naukowe
- Ocena
- 3,55 z 5
- Opis
- But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.