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Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
Zakup książki
Changing the Game, Jim Host
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
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- Tytuł
- Changing the Game
- Podtytuł
- My Career in Collegiate Sports Marketing
- Język
- angielski
- Autorzy
- Jim Host
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 296
- ISBN13
- 9780813179551
- Seria
- Tagi
- Podróże
- Ocena
- 4,55 z 5
- Opis
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.