Wyprzedane
Więcej o książce
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Zakup książki
Brand Failures, Matt Haig
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Brand Failures
- Podtytuł
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Język
- angielski
- Autorzy
- Matt Haig
- Wydawca
- Kogan Page Business Books
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Seria
- Kategorie
- Ocena
- 3,55 z 5
- Opis
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing