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Building Value through Marketing

A Step-by-Step Guide

Parametry

  • 226 stron
  • 8 godzin czytania

Więcej o książce

Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.

Wydanie

Zakup książki

Building Value through Marketing, Philip Sugai

Język
Rok wydania
2020
Oprawa
(miękka)
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Tytuł
Building Value through Marketing
Podtytuł
A Step-by-Step Guide
Język
angielski
Rok wydania
2020
Oprawa
miękka
Liczba stron
226
ISBN13
9780367472832
Seria
Tagi
Biznes
Opis
Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.