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Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Zakup książki
The Medium is the Massage, Marshall McLuhan, Quentin Fiore
- Język
- Rok wydania
- 1967
- Oprawa
- (miękka)
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- Tytuł
- The Medium is the Massage
- Język
- angielski
- Autorzy
- Marshall McLuhan, Quentin Fiore
- Wydawca
- Penguin
- Rok wydania
- 1967
- Oprawa
- miękka
- Seria
- Kategorie
- Oryginalna nazwa
- The medium is the massage
- Ocena
- 3,95 z 5
- Opis
- Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.