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Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Zakup książki
The Strategy and Tactics of Pricing, Thomas T. Nagle, Reed K. Holden
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
Metody płatności
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- Tytuł
- The Strategy and Tactics of Pricing
- Podtytuł
- A Guide to Profitable Decision Making
- Język
- angielski
- Autorzy
- Thomas T. Nagle, Reed K. Holden
- Wydawca
- Routledge
- Rok wydania
- 2002
- Oprawa
- twarda
- Liczba stron
- 398
- ISBN10
- 013026248X
- ISBN13
- 9780130262486
- Seria
- Kategorie
- Ocena
- 4,1 z 5
- Opis
- Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.