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Focusing on a structured approach, the book provides essential marketing theory and practical frameworks for addressing marketing challenges. It covers key areas such as product design, branding, pricing, and distribution, making it applicable to diverse organizations, including startups, established businesses, and nonprofits. The comprehensive strategies outlined help guide informed business decisions, ensuring relevance across various sectors and industries.
Zakup książki
Strategic Marketing Management, 9th Edition, Alexander Chernev
- Język
- Rok wydania
- 2018
- Oprawa
- (miękka)
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- Tytuł
- Strategic Marketing Management, 9th Edition
- Język
- angielski
- Autorzy
- Alexander Chernev
- Wydawca
- Cerebellum Press
- Rok wydania
- 2018
- Oprawa
- miękka
- Liczba stron
- 296
- ISBN13
- 9781936572502
- Seria
- Ocena
- 3,65 z 5
- Opis
- Focusing on a structured approach, the book provides essential marketing theory and practical frameworks for addressing marketing challenges. It covers key areas such as product design, branding, pricing, and distribution, making it applicable to diverse organizations, including startups, established businesses, and nonprofits. The comprehensive strategies outlined help guide informed business decisions, ensuring relevance across various sectors and industries.