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E-Commerce business, tehnology, society

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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.

Wydanie

Zakup książki

E-Commerce business, tehnology, society, Kenneth C. Laudon, Carol Guercio Traver

Język
Rok wydania
2012
Oprawa
(twarda)
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3,6
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Tytuł
E-Commerce business, tehnology, society
Język
angielski
Wydawca
Pearson
Rok wydania
2012
Oprawa
twarda
Liczba stron
813
ISBN10
0138018812
ISBN13
9780138018818
Seria
Ocena
3,55 z 5
Opis
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.