Więcej o książce
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field
Zakup książki
Market segmentation, Malcolm McDonald, Ian Dunbar
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 19,43 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Market segmentation
- Język
- angielski
- Autorzy
- Malcolm McDonald, Ian Dunbar
- Wydawca
- Goodfellow Publishers
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 486
- ISBN10
- 1906884188
- ISBN13
- 9781906884185
- Seria
- Tagi
- Biznes
- Ocena
- 4,5 z 5
- Opis
- * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field