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This book offers a thorough introduction to strategic management, addressing contemporary challenges in the field. It includes numerous examples and case studies to illustrate key concepts, making it accessible and practical for readers. The rigorous approach ensures a solid understanding of strategic principles and their application in real-world scenarios, supported by extensive references.
Zakup książki
Short Introduction to Strategic Management, Torben Juul Andersen
- Język
- Rok wydania
- 2014
- Oprawa
- (twarda)
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- Tytuł
- Short Introduction to Strategic Management
- Język
- angielski
- Autorzy
- Torben Juul Andersen
- Wydawca
- Cambridge University Press
- Rok wydania
- 2014
- Oprawa
- twarda
- Liczba stron
- 316
- ISBN13
- 9781107031364
- Tagi
- Biznes
- Opis
- This book offers a thorough introduction to strategic management, addressing contemporary challenges in the field. It includes numerous examples and case studies to illustrate key concepts, making it accessible and practical for readers. The rigorous approach ensures a solid understanding of strategic principles and their application in real-world scenarios, supported by extensive references.