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This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
W magazynie mamy łącznie książkiHooked(2019)
Zakup książki
Hooked, Nir Morechay Eyal, Ryan Hoover
- Język
- Rok wydania
- 2019
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 31,98 zł
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- Tytuł
- Hooked
- Podtytuł
- How to Build Habit-Forming Products
- Język
- angielski
- Autorzy
- Nir Morechay Eyal, Ryan Hoover
- Wydawca
- Penguin Business
- Rok wydania
- 2019
- Oprawa
- twarda
- Liczba stron
- 256
- ISBN10
- 0241184835
- ISBN13
- 9780241184837
- Seria
- Kategorie
- Ocena
- 4,1 z 5
- Opis
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.