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The book presents a three-step, values-driven branding framework designed to help businesses cultivate a meaningful brand strategy. It emphasizes the importance of connecting with customers through the clarification, integration, and communication of the company's core values. By focusing on these elements, readers can enhance their brand's impact and foster deeper relationships with their audience.
Zakup książki
Brand Strategy in Three Steps, Jay Mandel
- Język
- Rok wydania
- 2023
- Oprawa
- (twarda)
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- Tytuł
- Brand Strategy in Three Steps
- Podtytuł
- A Purpose-Driven Approach to Branding
- Język
- angielski
- Autorzy
- Jay Mandel
- Wydawca
- Kogan Page
- Rok wydania
- 2023
- Oprawa
- twarda
- Liczba stron
- 256
- ISBN13
- 9781398609815
- Seria
- Tagi
- Biznes
- Ocena
- 3,65 z 5
- Opis
- The book presents a three-step, values-driven branding framework designed to help businesses cultivate a meaningful brand strategy. It emphasizes the importance of connecting with customers through the clarification, integration, and communication of the company's core values. By focusing on these elements, readers can enhance their brand's impact and foster deeper relationships with their audience.