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Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.
Zakup książki
Stadia Naming Rights in Sport, Dominic Medway, Terry Eddy, Leah Gillooly
- Język
- Rok wydania
- 2022
- Oprawa
- (twarda)
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- Tytuł
- Stadia Naming Rights in Sport
- Język
- angielski
- Autorzy
- Dominic Medway, Terry Eddy, Leah Gillooly
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2022
- Oprawa
- twarda
- Liczba stron
- 80
- ISBN13
- 9780367630089
- Seria
- Kategorie
- Opis
- Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.