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Stadia Naming Rights in Sport
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Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.
Wydanie
Zakup książki
Stadia Naming Rights in Sport, Leah Gillooly, Terry Eddy, Dominic Medway
- Język
- Rok wydania
- 2022
- Oprawa
- (twarda)
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- Tytuł
- Stadia Naming Rights in Sport
- Język
- angielski
- Autorzy
- Leah Gillooly, Terry Eddy, Dominic Medway
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2022
- Oprawa
- twarda
- Liczba stron
- 80
- ISBN13
- 9780367630089
- Seria
- Kategorie
- Opis
- Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.