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Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.
Zakup książki
Cultural Intelligence for Marketers, Anastasia Karklina Gabriel
- Język
- Rok wydania
- 2024
- Oprawa
- (twarda)
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- Tytuł
- Cultural Intelligence for Marketers
- Podtytuł
- Building an Inclusive Marketing Strategy
- Język
- angielski
- Autorzy
- Anastasia Karklina Gabriel
- Wydawca
- Kogan Page
- Rok wydania
- 2024
- Oprawa
- twarda
- Liczba stron
- 280
- ISBN13
- 9781398614055
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.