Globality
Competing with Everyone from Everywhere for Everything
Ocena książki
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Globality is very different from globalisation, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalisation' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive. GLOBALITY is a stunning clarion call that provides a whole new view of how business will be conducted for years to come.
Zakup książki
Globality, Harold L. Sirkin, James W. Hemerling, Arindam K. Bhattacharya, Steven Austad
- Język
- Rok wydania
- 2008
- Oprawa
- (twarda)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Globality
- Podtytuł
- Competing with Everyone from Everywhere for Everything
- Język
- angielski
- Wydawca
- Headline Publishing Group
- Rok wydania
- 2008
- Oprawa
- twarda
- Liczba stron
- 304
- ISBN10
- 0755318366
- ISBN13
- 9780755318360
- Seria
- Tagi
- Biznes
- Ocena
- 3,3 z 5
- Opis
- Globality is very different from globalisation, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalisation' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive. GLOBALITY is a stunning clarion call that provides a whole new view of how business will be conducted for years to come.