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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
Zakup książki
Corporate Strategy, H. Igor Ansoff
- Język
- Rok wydania
- 1968
- Oprawa
- (miękka)
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- Tytuł
- Corporate Strategy
- Język
- angielski
- Autorzy
- H. Igor Ansoff
- Wydawca
- A pelican book
- Rok wydania
- 1968
- Oprawa
- miękka
- Liczba stron
- 208
- ISBN10
- 0140209328
- ISBN13
- 9780140209327
- Seria
- Tagi
- Biznes
- Ocena
- 4,2 z 5
- Opis
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.