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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
W magazynie mamy łącznie książkiHow Brands Grow : What Marketers Don't Know(2010)
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How Brands Grow : What Marketers Don't Know, Byron Sharp
- Język
- Rok wydania
- 2010
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 71,10 zł
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- Tytuł
- How Brands Grow : What Marketers Don't Know
- Język
- angielski
- Autorzy
- Byron Sharp
- Wydawca
- Oxford University Press
- Rok wydania
- 2010
- Oprawa
- twarda
- Liczba stron
- 228
- ISBN10
- 0195573560
- ISBN13
- 9780195573565
- Seria
- Pierwsze wydanie
- 2010
- Oryginalna nazwa
- How Brands Grow: What Marketers Don´t Know
- Ocena
- 4,15 z 5
- Opis
- This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.