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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Zakup książki
Corporate Communication, Joep Cornelissen
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- Corporate Communication
- Podtytuł
- A Guide to Theory and Practice - 3rd Edition
- Język
- angielski
- Autorzy
- Joep Cornelissen
- Wydawca
- SAGE Publications Ltd
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Seria
- Tagi
- Biznes, Komunikacja
- Ocena
- 3,5 z 5
- Opis
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.