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The making of Tesco. A story of British shopping

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From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Related by those who themselves featured in it – Tesco’s own employees – it presents a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the ranks and decades are frank, insightful, sometimes funny and, above all, very human. How, then, did Tesco grow from Jack Cohen’s barrow in Hackney to the hypermarkets in Hungary, the neighbourhood stores in Nevada and a home-delivery service serving customers from Cheshire to the Czech Republic? Why and how did Tesco survive and (mostly) thrive where other British companies stalled? And what impact has Tesco’s success had on its employees and consumers? Here is Tesco’s authentic story, carefully researched and engagingly written by Sarah Ryle, told for the first time by the people at the very heart of the business.

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The making of Tesco. A story of British shopping, Sarah Ryle

Język
Rok wydania
2013
Oprawa
(miękka),
Stan książki
Dobry
Cena
19,69 zł

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3,0
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4 Ocena

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Tytuł
The making of Tesco. A story of British shopping
Język
angielski
Autorzy
Sarah Ryle
Rok wydania
2013
Oprawa
miękka
ISBN10
0593072383
ISBN13
9780593072387
Seria
Ocena
3 z 5
Opis
From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Related by those who themselves featured in it – Tesco’s own employees – it presents a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the ranks and decades are frank, insightful, sometimes funny and, above all, very human. How, then, did Tesco grow from Jack Cohen’s barrow in Hackney to the hypermarkets in Hungary, the neighbourhood stores in Nevada and a home-delivery service serving customers from Cheshire to the Czech Republic? Why and how did Tesco survive and (mostly) thrive where other British companies stalled? And what impact has Tesco’s success had on its employees and consumers? Here is Tesco’s authentic story, carefully researched and engagingly written by Sarah Ryle, told for the first time by the people at the very heart of the business.