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Brand Management
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Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Wydanie
Zakup książki
Brand Management, Pinar Cankurtaran, Michael Beverland
- Język
- Rok wydania
- 2024
- Oprawa
- (twarda)
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- Tytuł
- Brand Management
- Język
- angielski
- Autorzy
- Pinar Cankurtaran, Michael Beverland
- Wydawca
- SAGE Publications Ltd
- Rok wydania
- 2024
- Oprawa
- twarda
- Liczba stron
- 440
- ISBN13
- 9781529616989
- Seria
- Kategorie
- Tagi
- Biznes, Tematy prawne
- Opis
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.