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Applied Marketing Analytics Using R
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This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.
Wydanie
Zakup książki
Applied Marketing Analytics Using R, Raoul V. Kübler, Gokhan Yildirim
- Język
- Rok wydania
- 2023
- Oprawa
- (twarda)
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- Tytuł
- Applied Marketing Analytics Using R
- Język
- angielski
- Autorzy
- Raoul V. Kübler, Gokhan Yildirim
- Rok wydania
- 2023
- Oprawa
- twarda
- Liczba stron
- 392
- ISBN13
- 9781529768732
- Seria
- Kategorie
- Tagi
- Biznes, Tematy prawne
- Opis
- This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.