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"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Zakup książki
Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka)
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- Tytuł
- Creating Brand Loyalty
- Podtytuł
- The Managment of Power Positioning and Really Great Advertising
- Język
- angielski
- Wydawca
- Hudson House Publishing
- Rok wydania
- 1999
- Oprawa
- miękka
- Liczba stron
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Seria
- Tagi
- Biznes, Tematyka mody
- Ocena
- 3 z 5
- Opis
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.