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Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.
Zakup książki
The Portable Mba In Marketing, Alexander Hiam, Charles D. Schewe
- Język
- Rok wydania
- 1995
- Oprawa
- (miękka)
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- Tytuł
- The Portable Mba In Marketing
- Język
- angielski
- Autorzy
- Alexander Hiam, Charles D. Schewe
- Wydawca
- John Wiley & Sons
- Rok wydania
- 1995
- Oprawa
- miękka
- Liczba stron
- 480
- ISBN10
- 0471119849
- ISBN13
- 9780471119845
- Seria
- Ocena
- 3,55 z 5
- Opis
- Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.